Driving Facebook traffic… Fanpage heaven..

Is your idea of fanpage heaven loads of interaction?
Mounting monthly users?
Regular returners?
Loads of comments?

So what are you doing to generate the above on your facebook fanpage…?

I love tagging, you know adding the @ sign in front of a name or page which then updates both your wall and theirs… with useful and fun info… of particular use if there are high numbers involved… and guess what their friends could see it all too…

You must have friended the person or liked the page for this to work and leveraging off their lists for no good reason is likely to get you sandboxed by your contacts if you do it will nilly…  It’s also not nice to use other people… so ask permission or make it very relevant first…

As you can see the page impressions for The Social Media Cafe page for the last month are looking pretty decent… but without having to post loads… in fact this could easily be counter productive as people get fed up of constant updates and traffic… and could just silence or even worse unfriend you!

I also ensure my contact details and links are on everything that go out from signatures on email to signatures for on-line forums!

Then there is my car (ok the tip on wheels) which has magnets showing off fanpage details…

If you haven’t noticed… many of the ads on TV are trying hard to capitalise on the surge in on-line mediums such as facebook fanpages…. and every other ad seems to have a fan page link… Renault even have a like button on their website which will update on their fanpage… which is a very good thing to do and adds to the viral nature of the advertising… meaning when your friends see it update they are naturally nosy and want to see what you have been up to..

Everyone’s idea of heaven is obviously different… and you want very different things.  You might think that having loads of friends/fans is the ideal for you… or the interaction… or visitors returning… it really does depend on what it is you are trying to achieve with your fan page.

You should, however, probably be thinking of a landing page that collects their email address… (the link is a free two tab site you can use to do this), so think carefully what you can give away that is worth someones while to give you their details… and set up a free The Social Media Cafe

and The Hertfordshire Business Expo is working wickedly well (over 400 visitors are booked in as we write this!)

This business resource is pretty hot (well it would be with a few dragons in the background!)

Let’s have your heavenly fanpages… we’d love to see them…

@amanda_hill