If you don't plan how on earth can you expect anything positive? 2012 is our olympic year - make it yours for your business... after all you wouldn't expect our olympic hopefuls not to plan and train would you? So how can your social media succeed if you don't have a plan or a social media strategy? 1. Who do you want to chat to? - just who is your target market? Try thinking in niches rather than a blanket scatter gun approach.. it's much easier to plan 2. Where are they? - by … [Read more...]
Yesterday I was chatting to a company director who I had done some research on-line on... I think he was quite surprised at what came up.. especially as most of it was very out of date... and included some personal family stuff and previous work related roles... You are very foolish if you think people will not google you before (or sometimes after) you have met... so is what you want them to see out there? No silly pictures after a night out dominating your search results... no … [Read more...]
We can all use facebook... course we can.. what's not to know? But actually there are a few little tricks that can get you seen all over the show that can cost you friends, customers and face... one of these is tagging. For those of you who don't not know what this is it is mentioning a page your have liked or a person you have connected with in a post so it broadcasts to everyone they know... actually it is extremely powerful and sends your stat sky high.. but is it a good thing to do? … [Read more...]
A huge crowd of people, celebrities, dancers and the public got involved in this flash mob in London to help publicise child trafficking and prostitution... please use your social media contacts and networks to get it out in the world... and what a brave little star singing her heart out... social media rocks.. make it loud! Thanks to Empire Avenue contact Caleb Storkey for bringing to our attention... Related articles Isn't it time we used … [Read more...]
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As I always do... I turned up to vote on Thursday... I didn't have local elections but did have the vote on should we be changing the voting system... when I went in about 4pm they had seen 100 people from 7am... so if they had posted in on facebook would the turn out be higher...? I am certain it would... it takes miliseconds to click with no effort, pens, booths, bored assistants, school halls... sure there needs to be security but that could easily be sorted... and in … [Read more...]
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What do you mean it's not a garden? You get your seed beds all nice and weed free... you know what you want to grow... prepare the ground, dig it over, rake out the bits your don't want and add some fertilizer or feed... Now are you a vegetable or a flower grower... or maybe a bit of both? Do herbs counts as veg or flowers? I guess it sort of depends on what you want to do with them... you plan how the pots will look... colours, types, height, structure, longetivity... what works with … [Read more...]
As an avid people watcher social media appears to have evolved some new species....from those that can't stop checking who is facebooking, tweeting, myspacing and youtubing them to those who know it all, can copy those who do and not forgetting the junkies who have to have IT... So let's start with the GURU... he spouts off at the first opportunity (or actually often before he has created one) to tell you how amazing twitter is... how he has notched up 1,000 people to follow before … [Read more...]
... no twits tweeting on your parade... no updates... no twellow, no twibbons tempting you to join a campaign, no noise... just the sound of silence... oer! There are lots of apps on the market to back your lifeline up... you can start with Tweetake which will send you a funky little .csv file... now what else can I do with this.... hmmm use the marketing feature on my facebook fanpage to invite them all to it... two birds with one stone so to speak... it looks a bit like this by the … [Read more...]
Serious social media tools are powerful in the right hands… are they yours? LinkedIn Training Workshop Tuesday 9th February 2012, 9.30am-1pm Get ready to learn: How to optimise your LinkedIn Profile to be seen on page 1 Why you should ask for recommendations What other applications you can add to your profile Where your target market [...]
A great track from this diminutive diva… and I think even better than when she first performed it… If, as this wicked track says… ”It’s a Mystery” I could help… facebook is as complex or simple as you want it to be – but really it’s all about starting a conversation.. so why not pop [...]
Do me a favour – well actually it’s for yourself… log in to your LinkedIn account and search for what you do and where you are….. where do you come? If it isn’t in the first few pages you may as well not be on there…. this webinar will help you find out how to [...]
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It’s amazing that twitter almost went in to meltdown last night as the sad news of Whitney Houston’s demise leaked from her Hollywood Hotel. Hashtags like #Whitney and #DearWhitney started flooding the site within the hour of her passing. Today’s UK newspapers almost didn’t have a look in as every fact or whisper was repeated [...]
… no twits tweeting on your parade… no updates… no twellow, no twibbons tempting you to join a campaign, no noise… just the sound of silence… oer! There are lots of apps on the market to back your lifeline up… you can start with Tweetake which will send you a funky little .csv file… now [...]