If you are using social media for business you should be thinking strategically. Therefore think about who your perfect partner on twitter may be. It could a business that is aligned to yours or even one that just has the same target market. Obviously a partner is just that with mutual benefit for you both… so who is your perfect twitter partner and what should you think about?
- Why are you on twitter?
- Who do you want to connect with on twitter?
- Who is listening to you on twitter?
- How often are you posting?
- What are you posting?
- When are your connections online? (Think about using Tweriod or Buffer to check)
- Who do you work well with?
- Do they share your reasons for being on twitter?
- Are they putting in similar time commitment on twitter?
- Do you get on and bounce off each other?
It is very important that you share common goals and interests and also get on! It’s great as a watcher to see engagement between others and watch them help each other as it makes you feel inclined to want to join in…
So who would be your perfect partner on twitter?
It could be a client who thinks you are wonderful. How about an aligned trade so let’s think… my husband is a chartered surveyor so who would be good for him? Well obviously an estate agent would be good or a bank so following and joining in conversations with people in those trades would be good. But, what’s in it for them?
Well you get to share connections, you have someone to start a conversation with and you can have similar conversations where you are both experts.. publicly. You also have someone you can retweet or retweet you which gives more credence to what you are both saying. It also gets your content out to a greater market with no more effort.
By having on-line buddies you also have a reason to post… it’s like having a training partner.. because that is exactly what they are. When you really find the going getting tough you sometimes need an added incentive to push yourself, especially in the early days before it comes an automatic habit.
If you go to networking events think about asking them if they are using twitter for business and how they are getting on. You may find that they are grateful for any help they can get. They may be flying with twitter or could just be finding their feet. It also means you can share the tips of what works for you and they will naturally want to do likewise. It could also give you a reason to investigate for yourself and find something to share… think of it like igniting the competitive streak within… and there is nothing wrong with that.
So get started doing the search of local people first and see if any of them have a synergy to be your twitter buddy… who do you get on well and resonate with? Don’t forget to share how you get on…